How Emerge Digital Agency Helped a 5-Star Hotel in Clark Drive Direct Bookings Through Their Own Website.
Widus Hotel Clark in Clark Freeport Zone Pampanga is known for adventure-packed vacations, business meetings, weddings, and events—offering modern comforts with a touch of tradition for both business and leisure travelers.
Their big goal? Achieve 100% daily occupancy—a massive 300% year-over-year growth target. But by 2016, it was clear that relying solely on traditional marketing wouldn’t cut it.
That’s when Widus decided to blend their existing efforts with digital marketing. They needed a partner to help fill rooms and meet their ambitious goals—and that’s where Emerge Digital Agency came in with expertise in Google Ads and data-driven strategies.
Curious about the results? Here’s how we made it happen:
Widus Hotel, a 5-star property in Clark, Pampanga, is just minutes away from Clark International Airport and has been serving guests for many years. For a long time, their marketing relied heavily on traditional tactics like billboards, mall ads, flyers, posters, and partnerships with travel agencies.
However, with the rise of Online Travel Agencies (OTAs) dominating the market, competition became tougher. Widus wanted to drive more direct bookings through their own website, reducing dependence on OTAs and boosting revenue through their own channels.
We applied our proven smart digital marketing strategy designed to connect with Widus Hotel Clark’s ideal audience. Our approach follows a 4-step framework—Build, Acquire, Engage, and Measure—ensuring every campaign drives real results.
Below is a visual breakdown of how this strategy works in action.
Emerge Digital Agency creates an approach in digital marketing to reach their business goal. In the end, our team generated over 3,000 online applications.
Their sales and marketing reached out to people who are online and doesn’t have to be in their satellite office to apply personally.
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